Privacy Policy

Last Updated: June 2026  |  Applies to: insurecompare.com

1. Information We Collect

Information you provide directly:

• ZIP code, vehicle information, and coverage preferences (for quote generation)
• Name and email address (if you choose to create an account or contact us)
• Messages you send through our contact form or AI chat

Information collected automatically:

• IP address and general geographic location
• Browser type, device type, and operating system
• Pages visited, time spent, and click behavior (via Google Analytics)
• Referral source (how you found InsureCompare)
• Cookies and similar tracking technologies (see Section 5)

2. How We Use Your Information

• To generate insurance quote estimates tailored to your inputs
• To connect you with insurance carriers you express interest in
• To improve our website, tools, and content
• To respond to your inquiries and support requests
• To analyze site usage and optimize user experience
• To comply with legal obligations and enforce our Terms of Use

3. Information Sharing

InsureCompare does not sell your personal information to third parties.

We may share information with:

• Insurance carriers — when you express interest in a quote or click through to a carrier's site, relevant information may be shared to initiate the quoting process
• Service providers — companies that help us operate our website (hosting, analytics, email), bound by confidentiality agreements
• Legal authorities — when required by law, court order, or to protect the rights of InsureCompare or its users

4. Affiliate Relationships

When you click through to an insurance carrier's website from InsureCompare, we may pass certain information (such as your quote details) to that carrier. This allows them to pre-fill your quote. This transfer is covered under our affiliate agreements and is disclosed in our Disclaimer.

5. Cookies and Tracking

InsureCompare uses the following types of cookies:

• Essential cookies — required for the site to function correctly
• Analytics cookies — Google Analytics to understand how visitors use our site
• Advertising cookies — Google AdSense to display relevant ads. Google may use your browsing behavior to personalize ads across the web

You can control cookie preferences through your browser settings. Note that disabling certain cookies may affect site functionality.

6. Google AdSense & Advertising

InsureCompare uses Google AdSense to display advertisements. Google and its partners may use cookies to serve ads based on your prior visits to InsureCompare and other websites. You can opt out of personalized advertising at google.com/settings/ads.

7. Data Retention

We retain the information you provide for as long as necessary to fulfill the purposes described in this policy, unless a longer retention period is required by law. Anonymous analytics data may be retained indefinitely to improve our service.

8. Your Rights

You have the right to:

• Request access to personal information we hold about you
• Request correction of inaccurate personal information
• Request deletion of your personal information
• Opt out of marketing communications at any time
• California residents: additional rights under CCPA, including the right to know what data is sold (we do not sell data)

To exercise any of these rights, contact us at: hello@insurecompare.com

9. Children's Privacy

InsureCompare is not directed at individuals under the age of 18. We do not knowingly collect personal information from minors. If you believe we have inadvertently collected information from a minor, contact us immediately for deletion.

10. Security

We use SSL encryption, secure hosting, and industry-standard security practices to protect your information. However, no internet transmission is 100% secure. We cannot guarantee absolute security of data transmitted to or from our site.

11. Changes to This Policy

We may update this Privacy Policy periodically. Changes will be posted on this page with an updated date. Significant changes will be prominently announced on the site. Continued use of InsureCompare after changes constitutes acceptance of the updated policy.

12. Contact

For privacy-related questions or requests: hello@insurecompare.com | Contact page